It’s generally assumed that Apple’s PR machine is top-notch, always on point, seldom making missteps. Executives are rarely made available for interviews outside of a media event, and, even then, responses are almost always carefully rehearsed. When you hear Tim Cook on an interview show, you can almost hear the wheels clicking inside his head […]

While considering what I would write about for today’s column, I ran across this headline, “Apple’s new iWork: another missed opportunity to set expectations.” Missed opportunity? Evidently the writer in question, who doesn’t deserve a link, is attacking Apple for two reasons. First that iWork doesn’t have the sprawling range of features of Office and, […]

It’s a sure thing that Apple has received loads of accolades for the iPad Air from the mainstream and tech media. It’s not just a modest refresh but a fairly major upgrade that addresses some of the most severe criticisms of the product. One of the more serious issues was the size and the weight. […]

All right, you know the score. Apple earns lots and lots of money selling gear that is generally regarded as premium priced. Sure, you can say that Apple’s prices are competitive when you compare, say, a MacBook Air with one of those UltraBooks from Dell or HP. But when it comes to those 7-inch tablets […]