The conventional wisdom, such as it is these days, has it that Apple no longer craves professional content creators, such as audio engineers, video editors and others who traditionally buy Mac Pros, Final Cut Pro and the Logic Studio audio production suite. There’s even a published report from Europe suggesting that the Logic programming team […]

I don’t know how much money Microsoft is spending — make that squandering — on the Windows 8 and Surface ad campaigns. But if you counted loudness as a factor in making one product more successful than another, you’d think the world had happily embraced the newest Microsoft products. But if the latest Black Friday […]

When Apple introduced the Siri voice assistant with the iPhone 4s in 2011, you may have felt it was a revolution. Up till then, voice recognition systems had been hit or miss, and often required intense training to become accustomed to your voice and speech patterns. You even had to use a special mic to […]

Supposedly Microsoft is in favor of focus group testing, the better to evaluate new products and get public reaction. Yet you have to wonder how they continue to come up with curious, ill-thought solutions that seemingly defy logic. Take the ribbon toolbar. Microsoft wanted you to believe that toolbars containing icons that were context sensitive […]