Editor’s Note: Hours after I wrote the article below, Apple sent out one of its famous media invitations, announcing a special event to be held in San Francisco on March 2nd. As usual, the illustration in the invitation provides a broad hint at what it’s all about. In this case, the date is slightly peeled […]

It wasn’t so many years ago that Apple’s Mac market share was a mere blip compared to the Windows PC. Some suggested it was mostly noise, and very little signal, but that’s also when the tech pundit of the week suggested Apple was dying any day now. For the past 19 quarters, Apple’s sales growth […]

When the first iMac arrived in 1998, loads of Mac users — and the usual skeptics — complained about what you lost. Where was the SCSI port? Where do you connect a mouse and a printer? And no floppy drive? How dare they? As you may recall, the original Bondi Blue iMac had Ethernet and […]

Over the years, Apple has been urged time and time again by customers and media analysts to build cheaper gear. When they respond at all, the answer is usually the same. Apple won’t build junk, and they cannot find a way to cheapen Macs, for example, without sacrificing quality and features. At the same time, […]