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    The Night Owl Reveals Apple’s Plot to Control the PC Industry!

    July 23rd, 2009

    I am sometimes accused of writing lurid headlines just for the effect or the higher hit counts. I don’t agree. The headlines always relate to the content, and in this case, my theory is right on the money. What’s more, recent figures based on retail sales of new PCs from the NPD Group confirm the […]


    Does Apple Have a Magic Formula?

    July 22nd, 2009

    As I write this, Apple’s stock price is soaring, and that’s a surprise. Usually, after they release record-breaking financials, Wall Street seems to react negatively. No, I’m not about to explain the workings of the financial community, and I doubt anyone can with any meaningful level of accuracy. The biggest difference this time out is […]


    Apple’s Financials: Two Out of Three Ain’t Bad

    July 21st, 2009

    Suppose I told you a few months ago that Apple would come out of the April through June quarter with the highest revenues ever for a non-holiday period. Would you believe me, or just assume that the worldwide recession would make it impossible even for Apple to deliver credible financial results? Certainly many financial analysts […]


    The Mac Hardware Report: The Result of Microsoft’s Ads?

    July 1st, 2009

    I notice that Microsoft has yet to change its TV “Laptop Hunter” ads since Apple cut the price of Mac note-books. Not only were those spots misleading before, but they now contain downright lies. Windows fanboys (or fanpersons), of course, might prefer to claim it’s the spirit and not the substance that’s important. For a […]