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    So What About a Cheap Mac?

    May 19th, 2009

    The critics say Apple needs to reduce the price of Macs. Apple says they won’t build junk. So between these two extremes, is there a happy medium that would make your next Mac more affordable? Today’s Mac begins at $599, for the entry-level Mac mini. You can customize it after a fashion with a larger […]


    The Dangers of Drawing Attention to Your Competitors

    May 18th, 2009

    The latest duel between Apple and Microsoft is playing out in a series of much-discussed ads from both companies that purport to present their sides of the great operating system wars. On the one hand, you have the pleasantly satirical Mac versus PC spots from Apple, in which the PC is depicted as a pleasant […]


    Newsletter #494 Preview: Can We Really Trust the Cloud?

    May 17th, 2009

    Some tech writers have been telling us that we’re all moving towards cloud-based services. Not just email and the Web, but productivity apps, such as a word processor and spreadsheet, will soon all be hosted by massive server farms around the world. Instead of installing this stuff on your Mac and PC, you’ll just access […]


    Mac Reality Check: More Myth Busting

    May 14th, 2009

    You’d think a company that’s been in the public eye since the 1970s would be pretty well known as far as products and strategy are concerned. But that doesn’t stop the myths and the FUD (short for Fear, Uncertainty, Doubt) from being spread by people who may have vested interests that prevent fair treatment of […]