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    Matte Screens: I Still Don’t Get It!

    December 11th, 2008

    This is the controversy that has continued to fester ever since Apple ditched matte screens and embraced 100% glossy on the updated MacBook Pro lineup several weeks ago. At one time, you had a choice, at least on some models, of matte or glossy. But things have changed, and not necessarily for the better. Except […]


    When Does Simple Become Complicated?

    December 9th, 2008

    This question may seem self-contradictory, but I have a point to make. Back in the mid-1990s, there were so many models of Macs to choose from, it was usually near impossible to pick one from the next. Even Apple’s own executives would fail this test. This was particularly true with the low-end Performa series, the […]


    The Apple Beating the Odds Column

    December 3rd, 2008

    So the story goes that companies with higher-priced gear will most likely fare miserably this holiday season. Yes, folks are still buying lots of high definition TVs, as an example, but they are picking the low-end or smaller screen versions. The expensive models that generate the most profits for dealers and manufacturers may not do […]


    Apple Doesn’t Make Me-Too Products!

    December 2nd, 2008

    What I just wrote must seem so obvious, you have to wonder how anyone could possibly misunderstand the way the company operates, but it’s clear a lot of people do. That’s particularly true for the folks who claim to be experts about technology. Maybe it’s the training. I mean, when my son attended college, he […]