In the old days, it seemed a rather formidable task to upgrade from one Mac to another. For one thing, you had to figure out what files to keep and which to transfer to the new model. Even with easy networking, this was a complicated process of manual labor to which I didn’t look forward, […]

A normal part of child psychology is that, if the parent asks for something, the response will often be the opposite of what they expect. This is part of the process of establishing the child’s own independent personality. Now I wouldn’t say that Apple’s strategy shows a childlike veneer, but they certainly have long-term marketing […]

It wasn’t so long ago that Microsoft had a fearsome presence in the PC industry. If you got on their bad side for any reason, were viewed as a potentially serious competitor, or some combination of both, you had to prepare for them to trounce you. Certainly Netscape felt their wrath, as did companies that […]

You and I both know that the next great version of Mac OS X probably isn’t going to arrive until some time in 2009, if then. However, that doesn’t mean it’s too early to say something now. You see, with Leopard settling down for most of you, I rather suspect any updates from here on […]