So let’s look at what’s going on. Apple claims that demand for the iPhone X, due to ship on Friday, November 3rd, as “off the charts.” But that is typical corporate speak from Apple. True, stocks ran out for preorders within minutes, but just how many units did Apple have on hand to ship? CEO […]

When I wrote about recent Apple partnerships with businesses, I only looked at part of the equation. There’s a lot more to report, but I’ll get to that shortly. Now the closest look I had at the business case for the Mac was a company I worked at during the mid-to-late-1980s. It was a prepress […]

It’s strange. Really strange. Apple sits at the top of the tech industry with a market cap ahead of all other companies. Over one billion of its products have been activated, and it’s hard not to find a person using an iPhone, iPad, or even a Mac. All right, the Apple Watch isn’t on everyone’s […]

When Apple made a surprising deal, in 2014, to work with IBM to deliver mobile apps for the enterprise, it was certainly a sea change from the original dynamic between these companies. Back in the mid-1980s, IBM built PCs running Microsoft’s MS-DOS text-based operating system. This was years before Windows took over, after becoming good […]