To understand what Apple is doing with the iMac, you’ll want to recall where it all began. I’ve mentioned this before, but I was there when it started, as a member of Apple’s Customer Quality Feedback program, which allowed Mac users access to software and, on occasion, hardware. Well, in the spring of 1998, Apple […]

I cannot tell you how many times a tech pundit, or a wannabe, claimed that Apple should be looking to Microsoft for inspiration to make the Mac better. No, not cribbing a few ideas from Windows, which Apple has done from time to time, but from Microsoft’s PC hardware line that’s sold under the Surface […]

The Mac mini arrived in 2005, several months after its potential existence was basically denied by Apple. So at a conference call with financial analysts, Apple was asked if they planned to build a low-cost Mac. The answer was no. At $499, the Mac mini was strictly no frills, without a keyboard, mouse or display. […]

For several months, we’ve been hearing the same old refrain: Apple is running into trouble gearing up for production of the mythical iPhone 8. As a result, it may indeed by announced at a September media event as expected, but won’t ship for months. This is the result of alleged various and sundry difficulties setting […]