When Steve Jobs originally debuted Apple’s Time Machine app in 2008, it was presented as a solution to one of the biggest problems with using a personal computer. Most people never do backups, and Jobs quoted some terribly poor percentages for the time, in the low double digits. It wasn’t a surprise to me. Although […]

Do you remember October 23, 2001? As the nation was still grieving over the 9/11 terrorist attack, Apple CEO Steve Jobs was busy changing the world in his own way. That’s when the original $399 iPod was demonstrated at a media event. It arrived with the promise of 1,000 songs in your pocket. The iPod […]

One of the more interesting results in Apple’s March quarter financials was not iPhone sales. I’ll get to that soon. Instead, it was the growth of Mac sales. Despite the fact that only one new model was refreshed in recent months — the MacBook Pro — sales increased slightly from 4.03 million to 4.2 million. But total revenue […]

I don’t have to repeat the obvious. Better late than never, Apple finally came to realize that its 2013 revision to the Mac Pro was a big misfire. Well, they didn’t use those terms, but it was the polar opposite of the previous version. Where the so-called cheese grater Mac Pro made it simple to add extra […]