As I’ve said in these columns on more than a few occasions, the media is desperate to convince Apple to build a netbook. They see the apparent success on the Windows side of the computing universe, and they feel Apple is losing big time not to have their own contender. Well, maybe so, except I […]

Make no mistake about it. Other than close partners and contract equipment manufacturers, very few people outside of Apple know the truth about their future plans. By being exceptionally secretive, however, Apple feeds the rumors big time simply by saying nothing. The less they say, the more people talk. So we have stories in recent […]

I’ve been extremely hard on Microsoft in recent years. First, I’ve criticized them for their bait and switch and other shady marketing schemes, and then I’ve even gone so far as to suggest they are doomed to fail big time in a few years. I don’t think many of you agree with me about Microsoft’s […]

Once upon a time, Apple courted the Mac press big time, particularly the major magazines. When a new product was being readied, editors would receive an early preview under a confidentiality agreement, so they could get a full feature story on the new product that would be published around the time of the actual release […]