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    The Mac Report: No Surprises From Apple

    August 7th, 2007

    As soon as Apple contacted selected members of the media and summoned them for a briefing at its corporate campus in Cupertino, speculation mounted as to what new developments have been wrought. For the most part, that speculation was, amazingly enough, almost right on the money, close enough that you begin to think that maybe […]


    Welcome to Microsoft’s Newest Sales Tactic

    May 17th, 2007

    Over the years, Microsoft has without doubt used every sales trick in the book with which to hawk its products. Back in the 1990s, for example, facing threats from advanced operating systems from NeXT and other companies, Bill Gates touted a formidable new technology called Cairo that would virtually destroy the competition. Over the years, […]


    The One Paragraph iMac/Mac mini Update Report

    September 6th, 2006

    Apple has confounded the rumor sites once again. While nearly everyone was focusing on the “Showtime” press invitation for a September 12th press meeting, Apple got some other updates out of the way. The iMac line has been updated to feature Intel’s new Core 2 Duo processors, and has been expanded to include a 24-inch […]


    The Tiger Report: Approaching the Three Month Milestone

    July 30th, 2005

    In the scheme of things, the day an operating system is released probably isn’t terribly significant. But since there was a huge publicity run-up to Tiger’s debut, April 29th was important for many of you. But now, as the Tiger era ends its first three months, maybe it’s time to sit back and take stock […]