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    A Look at the Apple Naming Problem

    March 23rd, 2007

    Once upon a time, when Apple was losing money hand over foot, many of us played guessing games, trying to identify the differences between the various models in Apple’s Performa line. No, I won’t bother to list the models, beyond the Performa 6110CD, typical of the breed. It’s not a very pleasant trivia game, at […]


    Reality Check: Does Apple Really Want to Conquer the Living Room?

    March 13th, 2007

    You’ve got to hand it to the tech pundits. They feel they not only have the right to tell you what’s going on in the tech world, but they sometimes pretend to read the minds of the executives in charge of the companies. Truly awesome! Now let’s be clear here. I’m a tech writer too, […]