Let me get right to the point: I really don’t see any further point in making further predictions about Apple’s new note-books, with the event close at hand, and probably here for many of you when you read this column. In passing, though, I might suggest that Apple has staged a major effort to fuel […]

One thing is certain and that is that Apple maintains tight-fisted control over information about the company. When it comes to new products, the entire marketing process from press release, to contacts with media and ads, is carefully orchestrated. And the results have usually been highly successful. Product announcements that would be routine at other […]