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    So What About a Cheap Mac?

    May 19th, 2009

    The critics say Apple needs to reduce the price of Macs. Apple says they won’t build junk. So between these two extremes, is there a happy medium that would make your next Mac more affordable? Today’s Mac begins at $599, for the entry-level Mac mini. You can customize it after a fashion with a larger […]


    Here’s One Reason Why Microsoft Can’t Sell Windows Vista

    November 29th, 2007

    One of the most telling jokes during the presentation of Leopard at Apple’s WWDC was that it was $129 for the “Basic” version and $129 for the “Ultimate” version. In stark contrast to Microsoft’s confusing lineup of Vista choices, Apple stayed with the program. One “client” version and one “server” version, basically. Yes, there’s a […]


    Apple’s Stealth Product Introductions Revisited

    August 8th, 2007

    Now perhaps Steve Jobs didn’t want to stretch out the session any further, not wanting to bore the assembled reporters or those watching the online version. But several product announcements came in under the radar. In fact, they were so low-key, they didn’t even merit press releases. Talk about getting a tepid send-off. It reminds […]