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    Have You Noticed? Apple Saved the Desktop Computer

    December 29th, 2009

    Up until October of this year, the conventional wisdom such as it is had it that note-books would soon supplant desktops in most homes and offices. The easy portability and the flexibility of having one computer that does virtually everything represents an extremely attractive proposition for everyone. Indeed there have been theories, some I’ve expressed […]


    The Apple Beating the Odds Column

    December 3rd, 2008

    So the story goes that companies with higher-priced gear will most likely fare miserably this holiday season. Yes, folks are still buying lots of high definition TVs, as an example, but they are picking the low-end or smaller screen versions. The expensive models that generate the most profits for dealers and manufacturers may not do […]


    Newsletter #355 Preview: The Leopard Report: How About a Fair Upgrade Policy?

    September 18th, 2006

    The other day I received a letter from a reader wondering whether he’d get a discount on Mac OS 10.5 Leopard if he bought a new Mac for Christmas. He hadn’t been following the news lately, so he wasn’t aware that it won’t actually ship until the spring of next year. Here’s what I told […]