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    Apple Posts Some Surprising Quarterly Results

    August 2nd, 2017

    So it’s nice to have Apple report completely positive financials again, with all of Apple’s tech gear showing sales increases. But before I get to the totals, I want to mention a result that surprised me: The iPad, where sales grew for the first time in over four years. According to Apple, iPad sales reached […]


    Why Should Apple Take on a Company With Declining Hardware Sales?

    May 17th, 2017

    It certainly makes sense for the rumors to ramp up ahead of Apple’s WWDC. You know there will be new versions of the company’s various operating systems, with the emphasis on macOS and iOS. But there has been sparse speculation about the new features, less than usual for this time of year. Perhaps that’s because hardware is […]


    Mac Sales Up, Surface Sales Down

    May 3rd, 2017

    One of the more interesting results in Apple’s March quarter financials was not iPhone sales. I’ll get to that soon. Instead, it was the growth of Mac sales. Despite the fact that only one new model was refreshed in recent months — the MacBook Pro — sales increased slightly from 4.03 million to 4.2 million. But total revenue […]


    So Apple Won’t Make the Computer You Want

    February 7th, 2017

    The other day, readers commented on an article in our latest newsletter about the future of the Mac, complaining that Apple wasn’t building the Macs they wanted. In writing that piece, I basically assumed there would be no entirely new models, that what Apple planned was to refresh existing gear. Indeed, I have written several pieces about […]