When Apple was struggling to stay afloat in the 1990s, tech pundits and so-called industry analysts went hog-wild telling them what they should do to stay in business. Now that Apple is amazingly successful, they haven’t stopped talking. To them, Apple’s ride on the gravy train is about to reach the end of the line, […]

You know the feeling. You find some tiny crawling and airborne critters in your home, so you call the exterminator to get rid of them pronto. However, a few weeks later, and they’re back again, sometimes in greater numbers than before. In our corner of the universe, the Mac clone insect population was first seeded […]

Now this may be the sort of column that works against my interests, since I’ve long been a member of the crowd that keeps making suggestions about improving Apple’s marketing and product plans. Like others in the tech media, though, I can tell you that I have no experience whatever running a multinational corporation. So […]

You know a lot of the media and financial analysts out there write a troubling amount of copy suggesting that Apple is truly missing the boat if they don’t try a particular marketing strategy, or produce a certain product. While I am not above making a few suggestions myself from time to time, I don’t […]