Once, a long time ago, and I don’t know where I wrote this suggestion, I envisioned a new line of Apple commercials featuring Steve Jobs. Since he’s such a master salesman, you’d think he’d do well in that setting. He wouldn’t be the first corporate executive to become the star of an ad campaign either. […]

Imagine if the world were turned upside down, and you were forced to use Windows everywhere, just as some of you are now at the office. Consider how things would be. You’d be forced, for example, to confront a “Wizard” to perform such basics as file sharing, or even configuring a printer. Worse, malware would […]