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    Is Apple Losing its PR Edge?

    October 8th, 2007

    There’s a lot to be said about Apple’s famous marketing machine. They have managed to grab the world’s attention big-time, with a laser-like focus on the company’s important products and other announcements. On the other hand, you have to wonder whether or not they are beginning to lose their mojo, because of recent glaring missteps. […]


    Hopes and Dreams for the Leopard Finder

    September 20th, 2007

    Just the other day, while recording an interview with Mac author and commentator Kirk McElhearn, we both ruminated about the fate of the Mac OS X Finder in Leopard. I think most of you agree with us that the present Finder is severely broken, and has been from the first. No, I’m not talking about […]


    The Apple Music Report: Would You Buy Beatles Albums One More Time?

    May 15th, 2007

    As EMI prepares to release Paul McCartney’s voluminous repertoire of solo albums online (his newest album is already available for pre-order), you have a strong feeling that a certain band with which he was once associated will come shortly thereafter. Now I’m not going to get into the silly argument about whether you are going […]


    Apple Says They’re Green and Getting Greener

    May 3rd, 2007

    Not so long ago, Greenpeace, a lobbying organization that claims to be promoting a safer environment, gave Apple a 2.7 rating out of ten for failing to follow the proper methods to make the company clean and green. However, a public statement from CEO Steve Jobs has reportedly improved that ranking to a five. Now […]