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    Memo to Apple: Ignore the Analysts

    April 16th, 2009

    Now this may be the sort of column that works against my interests, since I’ve long been a member of the crowd that keeps making suggestions about improving Apple’s marketing and product plans. Like others in the tech media, though, I can tell you that I have no experience whatever running a multinational corporation. So […]


    Was the Steve Jobs Health Admission Too Little Too Late?

    January 5th, 2009

    So, after months of sometimes morbid speculation, the story about the condition of Steve Jobs has finally been revealed in a brief statement posted at Apple’s site. The key and optimistic paragraph states: “Fortunately, after further testing, my doctors think they have found the cause—a hormone imbalance that has been ‘robbing’ me of the proteins […]


    The Leopard Report: It Looks Pretty, But Can You Get Any Work Done?

    November 27th, 2007

    I suppose Windows users who are offended or simply tired of the overwrought Aero interface are happy they can turn it off. Or never see it, because their PC hardware isn’t powerful enough to render the full, unfettered graphical display. Perhaps they even got a Home Basic edition, which is free of special visual effects, […]


    Apple’s Financials: Wall Street Blows it Again!

    October 19th, 2006

    I am reminded that I probably said something of this sort three months ago, but here it is again: Before Apple released its quarterly financials Wednesday afternoon, those Wall Street analysts were suggesting that Mac sales would be up, but that iPod sales would be stagnant or take a dive. Once again, their crystal ball […]