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    Apple War Stories Revisited

    August 13th, 2008

    I like to think that, aside from my unusual day job, I’m a fairly typical Mac user. Most of the time, the computers I’ve purchased have been supremely reliable. I actually had only two that had to be returned to Apple for repairs. One was the dreaded PowerBook 5300ce, a member of a product family […]


    How Microsoft Can Compete with Apple

    December 6th, 2006

    The very idea of this article may seem improbably, and it’s fair to say that the 90s signaled the ascendancy of Microsoft as the dominant player in the operating system arena and nearly did Apple in. In those days, Microsoft, feared and admired with equal fervor, could do no wrong. Every product they announced — […]


    Apple and the Tech Support Factor

    June 14th, 2006

    Depending on whom you ask, Apple delivers just wonderful service in every respect, or treats its customers with an unreasonable amount of arrogance. What a wide gulf to traverse and indeed I am sure that both conclusions are perfectly true. Naturally, I’m very pleased that plans to place a huge Apple support center in India […]


    Reality Check: Apple Versus Apple and Other Stuff

    May 9th, 2006

    A British judge’s decision to allow Apple Computer to continue to use its logo on the iTunes Music Store, after a protracted legal battle, shows that the surviving Beatles are more out of touch than I expected. Now don’t get me wrong. In the 1960s, the four lads from Liverpool set the musical world afire, […]