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    Memo to Apple: Ignore the Analysts

    April 16th, 2009

    Now this may be the sort of column that works against my interests, since I’ve long been a member of the crowd that keeps making suggestions about improving Apple’s marketing and product plans. Like others in the tech media, though, I can tell you that I have no experience whatever running a multinational corporation. So […]


    The Apple/Intel Report: Staying Out of Touch

    October 1st, 2005

    Sometimes I think it was all a dream. I was sitting in the press box during June’s WWDC keynote and heard Steve Jobs explain some of the basics of Apple’s planned switch to Intel processors. I then read the stories about his press conference last week in Paris, in which he said the company was […]