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    Prices, Profits and the Bill of Materials

    June 29th, 2009

    Whenever Apple releases a new product, folks will sacrifice one of these gadgets in order to dissemble the component parts and attempt to determine their identity and cost. On the basis of this information, and a few educated guesses, we’re supposed to know exactly how much Apple really spent on each unit. Recently, for example, […]


    Do You Still Believe the Experts?

    June 22nd, 2009

    Ahead of this past weekend’s introduction of the iPhone G3 S, some analysts who should know better tried yet again to speculate upon how many units Apple would sell through Sunday. Most of the numbers were in the half million range, but were expanded to as high as 750,000 after AT&T announced they had receivedseveral […]