Over the years, some tech pundits have decided that Apple really needs to drop the Mac. To them, it has outlived its usefulness and, besides, far more money is made from selling iPhones. But it’s a good source of hit bait to claim that “Mac users don’t really matter to Apple.” Indeed, Apple has, at […]

In yesterday’s column, I expressed my deep concerns about elements of Consumer Reports’ testing process. It was based on an article from AppleInsider. I eagerly awaited part two, hoping that there would be at least some commentary about the clear shortcomings in the way the magazine evaluates tech gear. I also mentioned two apparent editorial […]

AppleInsider got the motherlode. After several years of back and forth debates about its testing procedures, Consumer Reports magazine invited the online publication to tour their facilities in New York. On the surface, you’d think the editorial stuff would be putting on their best face to get favorable coverage. And maybe they will. AppleInsider has […]

The biggest issues with the media’s response about new Apple gear isn’t just Consumer Reports. True, the publications seems to have a penchant for inserting itself into the debate whenever something from Apple isn’t working as it’s supposed to do. The publication’s marketing team evidently realizes that any bad news about the company will get […]