• Explore the magic and the mystery!


  • » Currently browsing posts tagged with: customer quality feedback

    Newsletter Issue #1044 — Apple, 1998, and a Beta Test

    May 14th, 2023

    Being a loyal Mac user in 1998 wasn’t such a great place to be for many of us. Although co-founder Steve Jobs was doing a lot to keep the company afloat with a slimmer product lineup, profits were slim or none. In the days before the iPod, iPhone, iPad and Apple Watch, many still didn’t […]


    Newsletter Issue #962: I Remember the iMac

    May 7th, 2018

    In 1998, the typical Mac was a large beige desktop, or a black PowerBook. Simple, conservative, powerful. In those days the PowerPC roasted Intel Pentiums for lunch. It took years for the PowerPC’s reign as the fastest PC processor to end. In May of that year, Steve Jobs announced a revolution in personal computing — […]


    About Daring to Fix or Upgrade Your Mac

    April 22nd, 2018

    Once upon a time, there was a huge question mark about whether you could or should attempt to upgrade your Mac. Whether adding RAM or replacing a drive, would the act void Apple’s warranty? But in the early days, except for some of those original all-in-one models, changing RAM was a snap. The top cover […]


    A Little Reality About Public Betas

    July 5th, 2017

    In recent years, Apple has allowed customers to take a huge chance. As with members of Apple’s developer program, you can get early access to Apple’s operating systems, for better or worse. And sometimes it can be for worse. While Apple wasn’t doing public betas of what was then called the Mac OS in the […]