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    When Does Simple Become Complicated?

    December 9th, 2008

    This question may seem self-contradictory, but I have a point to make. Back in the mid-1990s, there were so many models of Macs to choose from, it was usually near impossible to pick one from the next. Even Apple’s own executives would fail this test. This was particularly true with the low-end Performa series, the […]


    About Apple’s Price Matching Policy

    November 26th, 2008

    So I recall all those lurid commercials of many years ago from certain high-power electronic retailers promising that they positively won’t be undersold. Of course they had so many terms and conditions in those offers that few people who requested a price match or a refund for overpayment were ever actually compensated for their efforts. […]


    Apple Circles the Wagons

    November 12th, 2008

    When Bill Gates appeared to a round of boos and catcalls on a satellite feed during a Macworld Expo keynote some years ago, you wondered why Steve Jobs was so readily conceding the operating system wars. Jobs went on to state that, for Apple to succeed, Microsoft didn’t have to lose. You’d think he was […]