A good ad campaign invokes positive images, appeals to your subconscious needs and, in general, makes you feel great about buying the product or service in question. Take a car. Buy the right vehicle and you’re beautiful and sexy and ready to take on the world. I hardly need to go on. You all know […]

You can live in a vacuum and maintain that recent claims that the Mac is highly susceptible to malware are false. You could take a more cautious approach and buy the full package of protection software. Today that would include anti-virus, firewall and anti-spam capabilities and there’s even an anti-spyware application out there, although I’m […]