A key element of making a new product a success is customer retention. If someone buys the product once, you hope that they’ll consider buying a newer version when the time comes. So even if you succeed in converting lots of new customers, if they go elsewhere next time, a company’s chances for long-term success […]

Quite often there’s a disconnect between the subjects the media deems popular and what regular people really care about. I know, having worked for traditional news services, that it’s extremely easy to fall into this trap, but I hope that I can use my perspective to avoid it where possible. So, for example, there’s the […]