One common definition of a cult is, “a misplaced or excessive admiration for a particular person or thing.” Some might feel that Apple’s customers, particularly the ones that have been around for a decade or two, can be considered a cult. Now I don’t know that I’m a cult member, although I have used Macs […]

After the first Mac came out in 1984, some believe that Apple, by dint of a series of blatant blunders, failed to take advantage of its opportunity to own the personal computing landscape for a generation and beyond. To some extent, I agree, particularly during the dark days of the 1990s, before Steve Jobs returned. […]

In a February blog, Apple CEO Steve Jobs was all over the music industry for demanding that iTunes incorporate a digital rights management scheme in order to allow Apple to sell their product. Jobs said he would dispense with it, if he could. But some thought it was just posturing ahead of contract negotiations for […]

Over the years, one of the reasons why Apple has persevered despite lots and lots of failures in products and the “vision thing” is because so many people love their Macs and were willing become unpaid cheerleaders. Indeed, there is something about the Mac experience that — even though the computers remain highly imperfect devices […]