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    The World of Bad First Impressions

    May 18th, 2011

    This is something I learned as a child, though I didn’t always observe the caution, and that is to try to make a good first impression. That’s particularly true when you are being asked by a company to spend your hard earned money on a product or service. Assuming you have other choices — which […]


    An Apple Reliability Reality Check

    February 22nd, 2010

    In the wake of a press release from RESCUECOM, a third-party computer repair service, that Apple remains the top-rated company, I have to wonder why so many people perceive Macs and recent Mac OS versions as seriously flawed. Clearly there’s a disconnect, since other surveys, from Consumer Reports and elsewhere, also show superior ratings for […]