Whenever Apple releases a new product, folks will sacrifice one of these gadgets in order to dissemble the component parts and attempt to determine their identity and cost. On the basis of this information, and a few educated guesses, we’re supposed to know exactly how much Apple really spent on each unit. Recently, for example, […]

When Bill Gates, bless his crooked soul, said years ago that we’d never need more than 640K of RAM, he kind of had the right idea in mind, but he was perhaps a few decades early in expressing this thought. When Steve Jobs said, with the introduction of the original Power Macintosh G4, that we […]

This question may seem self-contradictory, but I have a point to make. Back in the mid-1990s, there were so many models of Macs to choose from, it was usually near impossible to pick one from the next. Even Apple’s own executives would fail this test. This was particularly true with the low-end Performa series, the […]

You can bet that Apple’s conservative guidance about income for a subsequent quarter must take Wall Street by surprise. It seems as if they add a little to the estimate, read a few tea leaves, and come up with projections that are way off the mark. It’s almost axiomatic that so-called financial experts will assert […]