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    Apple’s Prospects: What a Difference a Year Makes!

    July 9th, 2008

    In 2007, for a time you had to feel that Apple was neglecting the Mac. At the beginning of that year, the famous Steve Jobs keynote concentrated very little on Mac-related developments, and mostly on the iPhone. A few months later, we learned that the next major reference release for Mac OS X, Leopard, would […]


    Apple Has Fans & Microsoft Has Shills

    January 17th, 2007

    Over the years, one of the reasons why Apple has persevered despite lots and lots of failures in products and the “vision thing” is because so many people love their Macs and were willing become unpaid cheerleaders. Indeed, there is something about the Mac experience that — even though the computers remain highly imperfect devices […]


    The Ongoing Apple Death Watch

    January 15th, 2007

    I don’t know what there is about Apple Inc. that makes people wish them dead. But that’s apparently something that a few tech writers — and certainly some Windows diehards — fervently wish will happen sooner rather than later. It seems almost from the very first, Apple was belittled, marginalized. When the Mac first appeared, […]


    Is Zune Getting Too Much Attention?

    November 15th, 2006

    Consider that Microsoft has billions and billions of dollars in the bank, ready to fight to the death to gain ascendancy in the digital music player arena. As a practical matter, you have to expect that Apple ought to fear that sort of clout. Also consider how Microsoft has been able to dominate the operating […]