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    Do You Think You Can Run Apple Better than Steve Jobs?

    December 3rd, 2010

    This is likely an exceedingly silly question, but when you read what some of the armchair Apple critics spout on a far too regular basis, you’d think they have the gall to imagine themselves in the CEO office supplanting Steve Jobs and his executive team, doing a far better job. That may seem a stretch, […]


    Newsletter #482 Preview: Is Microsoft the Catch Up King?

    February 22nd, 2009

    Let’s take a fascinating journey through time, before many of you readers were using Macs or any personal computer for that matter. Back in the 1980s, when most user interfaces were text-based, Apple burst on the scene with the Macintosh. Even then, though, they only had a minority share of the marketplace (although larger than […]


    How About a Real Business Mac?

    October 9th, 2008

    One of the earliest superstitions bandied about when it came to a Mac was that it wasn’t a serious business computer. In those days, real computers used command line interfaces, and Apple’s graphical flourishes were meant as entertainment. You couldn’t, they said, get any real work done on one of those little boxes. But since […]


    Is Your Mac.com Address An Endangered Species?

    July 8th, 2008

    As Apple is poised to launch MobileMe this week for an unsuspecting public who may not have even asked for it, you have to wonder whether this is a key move to help Macs penetrate the Windows market big time. You see, Apple seems to have done its level best to make .Mac’s successor look platform […]