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    The Mac Hardware Report: The Result of Microsoft’s Ads?

    July 1st, 2009

    I notice that Microsoft has yet to change its TV “Laptop Hunter” ads since Apple cut the price of Mac note-books. Not only were those spots misleading before, but they now contain downright lies. Windows fanboys (or fanpersons), of course, might prefer to claim it’s the spirit and not the substance that’s important. For a […]


    So Maybe Apple Didn’t Cave on Pricing

    June 18th, 2009

    I really find it humorous to read some of the chatter about Apple Inc. that suggests they were forced kicking and screaming to slash prices on their uber-expensive note-books at the WWDC. The theory goes that Apple looked at the sales reports and concluded that potential customers were rebelling at paying an Apple Tax, particularly […]


    Newsletter #479 Preview: Microsoft Has More to Fear Than Apple These Days

    February 1st, 2009

    You have to wonder just what Bill Gates is thinking, upon learning that the company he co-founded is laying off 5,000 workers. This is the very first time Microsoft has had to resort to this unfortunate practice in its 34 years, and the situation may actually get worse before it gets better. As you might […]


    About Apple’s Price Matching Policy

    November 26th, 2008

    So I recall all those lurid commercials of many years ago from certain high-power electronic retailers promising that they positively won’t be undersold. Of course they had so many terms and conditions in those offers that few people who requested a price match or a refund for overpayment were ever actually compensated for their efforts. […]