When Apple executive Eddie Cue admitted that the company is developing a slate of original TV shows during an interview at the South by Southwest event in Austin, it was merely an admission of something most followers of the company already knew. Apple is spending one billion dollars to launch the project. This week there’s […]

It seems that Apple’s critics keep using the same playbook. They repeat the same tired old arguments in a desperate hope that, after a while, the dire predictions will somehow come true. Just today, in fact,  I read a piece suggesting that “Apple remains the best company in the world but it’s starting to show […]

Once, a long time ago, and I don’t know where I wrote this suggestion, I envisioned a new line of Apple commercials featuring Steve Jobs. Since he’s such a master salesman, you’d think he’d do well in that setting. He wouldn’t be the first corporate executive to become the star of an ad campaign either. […]

I still remember, nearly 20 years ago, setting up a brand new Macintosh system in my home. Up till then, I did most of my work at the office, but I had seen the future, more or less, and telecommuting was going to be a large part of it, so I had to be prepared. […]