So it does seem that Apple will launch the iWatch during that September 9th media event at the Flint Center for the Performing Arts in Cupertino, CA. Ahead of the event, Apple is reportedly assembling a two-story structure there, in secret, to accommodate a larger audience. The auditorium will supposedly accommodate three times as many people […]

So one commentator suggests that, in buying Beats Electronics, Apple becomes “cool” again in a way the company hasn’t been in a while. I suppose you might see that possibility on the surface, what with the most recent actions involving share buybacks and stock splits. Yet another commentator suggests that Apple just paid $3 billion […]

So after a couple of weeks of on-again and of-again rumors that Apple was acquiring Beats Electronics, a maker of boutique headphones, the transaction has been officially announced. The figures mentioned a $3.2 billion purchase price, but new reports appeared the day ahead of the announcement that Apple had knocked down the final price to $3 billion. The […]

Having followed Apple since the 1980s, I often don’t recognize the company described in some of the articles I read. This has been especially true since the passing of Steve Jobs. The meme is that Apple couldn’t have gone so far without Jobs, and thus his absence means the company is toast. Anything that seems […]