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    Does the World Need an Apple Car?

    October 20th, 2015

    When the iPod appeared in 2001, it originally came across as just an indulgence from Apple. All right, so you had 5,000 songs in your pocket It was easy to sync your music with iTunes via a FireWire connection, and the download speed was way faster than competing digital music players. But the iPod caught a […]


    Another “Apple Can’t Do That” Report

    September 23rd, 2015

    There’s an unfortunate habit of the media, and even industry executives, to underestimate Apple. Do you remember when the iPhone came out, and how Steve Ballmer famously announced, “There’s no chance that the iPhone is going to get any significant market share”? I’m serious! Of course, when you look at the market share of the […]


    Apple Car Again? Sigh!

    August 18th, 2015

    On Monday morning, Mrs. Steinberg came to me and asked about the Apple Car? “The Apple what”? I responded, and I was somewhat distracted with another task. She pointed me to the TV set, where I observed a certain cable news station interviewing an editor from a well known tech publication who was pontificating on the subject. […]


    If at First Apple Can’t Succeed, Buy an Electric Car Company?

    December 24th, 2013

    There’s no shortage of tech and financial pundits telling Apple what to do. They evidently assume that Tim Cook and his team don’t know anything, or, when Steve Jobs passed in 2011, everything that made the company great died with him. Unfortunately, that’s a meme that’s been played out in the media since then. That, […]