It’s very easy to tell a company what you want them to build and what features to include. Apple gets huge numbers of wish lists from you and me — and then goes off and does its own thing anyway. Actually, despite what some might claim, Apple really and truly does listen to its customers, […]

The other day, I read several reports explaining that there were several dozen possible upgrade scenarios to take you from either Windows XP or Windows Vista to Windows 7. Assuming you really care about such things, you’ll find that only a fraction of them are designed with even a semblance of the concept of simplicity. […]

So Mrs. Steinberg comes to me the other day and starts talking about a new ad campaign featuring Bill Gates and Jerry Seinfeld. “What was supposed to be about?” she wondered. The puzzled expression on her face was obvious from across the room. Now Barbara doesn’t ordinarily talk about such matters. To her, they are […]

A long time ago, someone said that the more things change, the more they stay the same. Despite the incredible market share gains Apple has made with Mac sales around the world, people still denigrate the platform is irrelevant, and doomed to failure. Sure, we don’t hear the “Apple is dead” claims so much anymore. […]