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    The Dangers of Drawing Attention to Your Competitors

    May 18th, 2009

    The latest duel between Apple and Microsoft is playing out in a series of much-discussed ads from both companies that purport to present their sides of the great operating system wars. On the one hand, you have the pleasantly satirical Mac versus PC spots from Apple, in which the PC is depicted as a pleasant […]


    Reality Check: The Great Safari for Windows Installation Scam

    March 24th, 2008

    I suppose Mozilla CEO John Lilly had a point when he said that Apple’s stealth Safari install process for Windows was “wrong.” After all, Safari isn’t just being pushed to folks who had previously installed Apple’s browser, but to anyone who had previously installed iTunes or just QuickTime. The question, of course, is just how Apple […]


    Newsletter #415 Preview: Who Needs Leopard? What About Mac OS 10.6?

    November 11th, 2007

    If you believe some of the things written about Leopard in the past week or so, you may consider it the buggiest system upgrade ever! But, as with all things of this nature, that impression is a huge exaggeration. During Leopard’s first weekend on sale, some two million copies were moved as retail upgrade kits […]


    Newsletter 414 Preview:
    Living with Leopard: Book V — Second Week: Same as the First

    November 4th, 2007

    If you believe some of the things written about Leopard in the past week or so, you may consider it the buggiest system upgrade ever! But, as with all things of this nature, that impression is a huge exaggeration. During Leopard’s first weekend on sale, some two million copies were moved as retail upgrade kits […]