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    The MacBook Air: Designed From the Top Down?

    February 6th, 2008

    You know that Apple will never reveal all the down and dirty details of how it actually designs products. After all, they don’t want the likes of Dell and Microsoft to learn any of the intimate details. On the other hand, if you can believe Steve Jobs, the MacBook Air went through some 100 prototypes […]


    Apple’s Quality Control: A Fable?

    September 24th, 2005

    Can you imagine what might have happened as Apple prepared to introduce its new music products last week? Just days before the event, someone knocks at the door of the CEO’s office and asks Steve Jobs to postpone the press briefing. “Why?” he growls, and he’s told that both the Mac and Windows versions of […]