For the past few years, Apple has been regarded as essentially a one-product company, because more than half of its revenue is generated by the iPhone. The theory does that, if iPhone sales tank, or start to erode, the company is in deep trouble, very deep. The impression was only buttressed during the quarters where […]

As you might expect, the Apple critic population will have its way with the announcements from the September 12th iPhone media event. How could it be otherwise? But there was plenty of positive news to consider, even if most of product introductions and specs were pretty well known ahead of the event. So there really […]

Once a portion of the media seizes on a narrative, however wrongheaded, it’s often difficult or impossible to change things. Take the perception that Tim Cook is little more than a supply chain geek with a shaky grasp of the public narrative about Apple. For many, the late Steve Jobs was strictly the product person […]

Except for the very first iPhone that sold for the full price without subsidies or special carrier deals, most any iPhone can be mostly affordable. So if the unlocked purchase price, which starts at $399 for the entry-level iPhone SE, is daunting, you can always put it on our credit card or take advantage of special lease/purchase […]