One huge difference between Apple and other PC makers can be summarized by the word “legacy.” They rarely look back, even when it comes to honoring an anniversary, which is why you never saw a twenty-fifth anniversary Mac in 2009. This marketing strategy became obvious first in 1998, when the original Bondi Blue iMac was […]

In 1998, Apple killed the floppy drive. It took a few years for the rest of the industry to catch up, but the handwriting was clearly on the wall. Of course, anyone who actually lost data on a worn or defective floppy would only cheer the end of that flawed storage scheme. Segue to 2007. […]

In the wake of a press release from RESCUECOM, a third-party computer repair service, that Apple remains the top-rated company, I have to wonder why so many people perceive Macs and recent Mac OS versions as seriously flawed. Clearly there’s a disconnect, since other surveys, from Consumer Reports and elsewhere, also show superior ratings for […]

No, folks, this isn’t a conspiracy theory, nor do I actually believe Apple’s being especially secretive about the things they do to make you switch from one technology standard to another. But it sometimes takes a few years to comprehend their vision. Take the decision to embrace USB in 1998 starting with the original iMac. […]