Although Apple has the reputation of delivering cutting-edge designs, particularly when it comes to the iPod and iPhone, they’ve been extremely conservative with their personal computers. The most radical styling exercise was probably the first flat-panel iMac, with its flower-pot base and articulated swinging arm. In retrospect, it wasn’t a barn burner when it came […]

One thing is certain and that is that Apple maintains tight-fisted control over information about the company. When it comes to new products, the entire marketing process from press release, to contacts with media and ads, is carefully orchestrated. And the results have usually been highly successful. Product announcements that would be routine at other […]

Up until that rumor explosion in December, some things were absolutely certain about Apple. For one thing, Steve Jobs would never allow the company to sell a cheap Mac or a cheap iPod. There was no profit in it, and it was better to get large profit margins and remain a boutique computer company. This […]