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    Newsletter Issue #699: Designing by Focus Group

    April 22nd, 2013

    Microsoft reportedly relies heavily on focus group testing, though you have to wonder what sort of group they used in light of the Windows 8 debacle. Sure, there is a commentary from one blogger, known to me, who claims that Windows 8 is the next XP, and that it is destined to become the PC […]


    The Zune HD: Another Bullet Point Design from Microsoft

    May 27th, 2009

    It seems all too common. Rather than compete with Apple by building a better product, Microsoft continues to use focus groups and PowerPoint presentations to devise the features that its rival products do not possess. Worse, this is done without regard to whether those features are even desired or useful. Take this fall’s contribution to […]


    Newsletter #375 Preview: Microsoft and the Ministry of Silly Decisions

    February 5th, 2007

    It’s a well known fact that Microsoft user focus groups with which to test product features. Apple? Well, they aren’t saying, although the general perception has it that Steve Jobs is the focus group of one who makes all the decisions, even the minutiae that some might not consider terribly important. Sure, Apple makes mistakes. […]