As most of you know, the iPhone is the juggernaut that fuels that Apple marketing machine. The vast majority of sales and profits come from a product that was greeted with lots of skepticism when it first arrived in 2007. Hundreds of millions are in use around the world, and at a time when Google’s […]

So as we close in on Apple’s media event next week, it appears the basics of the next iPhone refresh are pretty well known. There will be an iPhone 6s, and an iPhone 6s Plus. Both will sport faster processors, perhaps more onboard memory, a better camera with more megapixels, Force Touch and perhaps a […]

When it comes to dollars and cents (or whatever currency is used in your country), Apple Inc. is in really good shape. Record sales and profits continue to be reported, and the company has over $200 billion in the bank. Nothing troubling about that. But the stock tanked recently in very large part because of […]

Apple is no doubt busy crafting and manufacturing fall updates for many products. There will be new iPhones, maybe a new Apple TV, and perhaps updated iPads. There might even be something new in the Mac universe due to Intel beginning to ship those more powerful and energy efficient Skylake chips. But not Apple Watch, […]