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    Rumors About New Apple Gear and the Consquences

    May 22nd, 2012

    Without letup, the rumors persist that Apple plans to boost the size of the iPhone’s display when a new model is introduced this fall. A few sites have begun to consider the consequences of that change, should it occur. But it’s not that Apple normally looks backwards when changing products, which is why the cases […]


    Are You Dreaming About the Future MacBook?

    January 14th, 2011

    When Steve Jobs introduced the latest incarnation of the MacBook Air last fall, he made it perfectly clear that you were seeing the Mac portable computer of the future. In the past, the Air had been the poor stepchild for the rest of the lineup, reportedly with middling sales, but sufficient to keep Apple’s faith […]


    Is the MacBook Air the Future of Portable Macs?

    December 2nd, 2010

    There are published reports that Apple’s once moribund MacBook Air lineup has begun to sweep the sales charts after the recent upgrade. Apple’s store isn’t showing sales rankings these days, but Amazon was listing the $999 entry-level model as bubbling under the Top 10 when I wrote this article. Of course such figures change from […]


    The Apple Tax Revisited

    November 26th, 2009

    All right, a new report from the NPD Group says that 48% of the retail dollars spent on personal computers in the U.S. now goes to Apple. However, that doesn’t add up to a 48%% market share by any means, because of the price of admission. But, folks, I still maintain there is no Apple […]