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    Newsletter Issue #1043 — Apple and the 5% Factor

    March 7th, 2023

    The fundamentals aren’t new. Financial results in the tech industry so far in 2023 are mixed, and lots of people, many hired during the height of the COVID-19 pandemic, have received their pink slips. Despite the complaints that Elon Musk’s decision to fire half the staff of Twitter was outrageous, perhaps irrational, Amazon, Google, Meta, […]


    Newsletter Issue #1002: Some People Forget that Apple is a For-Profit Company

    August 10th, 2020

    While Apple makes a huge deal of customer privacy and adherence to environmental standards, it may be, in part, a marketing ploy. After all, Apple is in business to make profits and add value to its stockholders. It is, after all, a mutational corporate powerhouse. So after CEO Tim Cook delivered testimony to a sometimes-contentious […]


    Forcing Your Apple Gear Out to Pasture

    June 7th, 2018

    When the question comes up, Apple regularly denies that it’s deliberately making, or sabotaging, older gear to become obsolete; there is no nasty planned obsolescence plot that will force you to buy a new model before its time. But it’s not that Apple hasn’t done things to foster that impression. It almost always seems as […]


    Consumer Reports’ Product Testing Shortcomings: Part Two

    May 24th, 2018

    In yesterday’s column, I expressed my deep concerns about elements of Consumer Reports’ testing process. It was based on an article from AppleInsider. I eagerly awaited part two, hoping that there would be at least some commentary about the clear shortcomings in the way the magazine evaluates tech gear. I also mentioned two apparent editorial […]