There’s something to be said about inserting one word in a headline, “Apple.” Sure the article may be about fruit, but most of you expect it’s about Apple Inc. The upshot is that the story gets more traction regardless of the value of the content, and that’s true even if it contains little more than […]

So one commentator suggests that, in buying Beats Electronics, Apple becomes “cool” again in a way the company hasn’t been in a while. I suppose you might see that possibility on the surface, what with the most recent actions involving share buybacks and stock splits. Yet another commentator suggests that Apple just paid $3 billion […]

It’s a sure thing that Apple Inc. is hit bait. So if you have something to say, anything, regardless of whether to not it makes any sense, finding an Apple connection, however tenuous, can generate extra traffic. While one hopes that online commentators and reporters are mostly concerned with facts and reasoned speculation, that’s not […]

So new OS X updates arrived last week, including OS 10.9.3 and iTunes 11.2. While the revisions, with minor changes, got high marks, they weren’t free of trouble. The most significant issue was the mysterious disappearance of the /Users folder on some Macs. It also made it writable to everyone, thus creating a potential security problem. A little […]