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    Why Apple Should Ignore the Press

    January 28th, 2008

    From time to time, Steve Jobs has said that certain product features were added because of lots of customer requests. Notice he never mentions the press as being the source of such changes, but wouldn’t that still make sense? Wouldn’t you think that long-time journalists who have covered the technology industry for years ought to […]


    Waiting for Leopard Book II: The Real Marquee Features

    October 18th, 2007

    All right, with a genuine 316 new features and enhancements in Leopard, you can probably talk all day about the ones that appeal to you. But you only read, most times at any rate, about a handful of sexy features that, while useful in and of themselves, may not be the most important reasons to […]


    Newsletter #395 Preview: Do Macs Make Sense for Business?

    June 24th, 2007

    From the very first day the Mac appeared, the critics said it wasn’t a serious personal computer. The graphical user interface meant it was just a plaything for the rich and restless, and that you couldn’t get any serious work done on it. That was the function of the real computer, the one that you […]


    Newsletter #391 Preview: Will Mac Users Accept Being Normal?

    May 28th, 2007

    For Mac users, the good old days weren’t always so good. You’d go into a store to find some software, and be told there were very few titles for Mac users, or you’d find a few dusty boxes in the rear, in some out-of-the shelf. Even if you managed to locate something that appealed to […]